Nordstrom, Inc. promoted Sam Lobban to executive vice president and general merchandise manager for women’s and men’s apparel and all designer categories supporting product strategy and vision. He was the senior vice president of Designer and New Concepts for the retailer since 2020.

“We have confidence in Sam and are fortunate to have him on our team,” said Pete Nordstrom, president and chief brand officer. “He is a strong merchant and approaches the business from a customer-first mindset. This new role is a great opportunity for him and the team he supports.”

Lobban started his retail career at Selfridges before joining Mr. Porter, leading the designer capsule collection strategy. In June 2018, he joined Nordstrom as vice president, men’s fashion to support merchandising, marketing, content development, store environment, and the shopping experience for menswear through his New Concepts@Nordstrom. He launched 17 New Concept shops, including Dior, Fear of God, Black_Space, Union, Noah, and Thom Browne. 

Lobban was promoted to SVP of Designer and New Concepts in 2020, leading all designer merchandising strategies and campaign creative across men’s, women’s and children’s categories.