Nix, the biosensor company that compiles health and wellness data for consumers, hired Inga Stenta Reebok’s former head of U.S. marketing as chief marketing officer.
Stenta, who worked as Boston-based Nix’s interim CMO for the past four months, worked more than ten years at Reebok, where she held global marketing roles and, most recently, led its marketing and communications strategies in its largest market.
Stenta’s experience will play a pivotal role in Nix’s go-to-market strategy and global expansion in the company’s initial commercial segment, endurance sports, and futures markets, including team sports, military and laborer segments.
Nix said dehydration affects millions globally, but methods of measuring hydration are often complex, expensive, time-consuming, and unreliable. The company’s first consumer product is a small patch that analyzes a user’s sweat in real-time, telling them when, what and how much to drink, determining fluid and electrolyte losses.
Stenta is the latest addition to Nix’s team. Company advisors include business leaders Dr. Bob Murray, founder and former director of the Gatorade Sports Science Institute; Ian Fitzpatrick, global head of brand strategy, New Balance; and Dean Karnazes, ultrarunner legend.
