Lezyne promoted Worldwide Engineering Manager Terry Cooke to vice president, Production and Engineering. His promotion follows the recent news of the company’s restructured of its sales and marketing teams.

Cooke has been with the company for more than ten years and works from its production facilities in Taichung, Taiwan. His new role is time with a staff increase and the addition of Lezyne’s new machining factory, where he oversaw the planning and construction.

Cook’s responsibilities include overseeing new projects, growing Lezyne’s engineering team and resources on an international level and overseeing production and quality control beyond R&D. He will also continue to be part of the company’s OE business.

“Terry has been my main man for many years,” explained Micki Kozuschek, Lezyne’s founder and president. “As an engineering-first company, his knowledge of the brand, what makes it successful and how to keep it growing makes him the perfect fit as vice president of production and engineering.”