iFIT, the parent of NordicTrack, ProForm, Sweat, Freemotion, Weider, and 29029, announced that Dale R. Gerard has joined iFIT as CFO.
Gerard comes to iFIT with more than 25 years of finance, treasury and operational experience in consumer technology and subscription services after spending the last 12 years at Vivint as CFO and integral taking the company public in January 2020. Gerard currently serves on the board of M-3 Brigade Acquisition II Corp., a publicly-traded SPAC.
Marc Magliacano, iFIT Board of Directors and a managing partner at L Catterton, said, “We are excited and privileged to announce the hiring of Dale R. Gerard. Dale has exceptional experience and passion to help iFIT reach its full potential. As we embark on the next chapter at iFIT, Dale will be instrumental in championing critical initiatives to deliver to our members and customers substantial value, enlightening experience, and proven results.”
iFIT’s subscription community has over 7.7 million members in over 120 countries.
