Lafuma Sales Rose 5.2% in Fiscal 2008

November 17, 2008
SGB Executive SGB Update
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Lafuma SA reported revenues of €263.7 million ($396.6mm) for the fiscal year ended Sept. 30, up 5.2% from the €250.6 million ($333.5 mm) in the prior fiscal year. Excluding sales of its recently acquired Eider business, sales rose 2.9% to €255.0 million ($383.5mm). International sales rose 4.3% to €105.0 million ($157.9 mm).


Lafuma said sales at its Great Outdoor division declined 2.1% to €105.5 million ($158.7 mm) due to the stagnation of camping furniture and a drop in international sales offset by the performance of its licensee in South Korea. Sales in France rose 2.4 % in all product segments and through the company’s retail and Internet business.


Sales of the Mountain division under the Millet brand, rose 6.1% to €43.2 million ($65.0 mm) and were driven by the international business (+16%), which now represents 60% of total sales for the brand, excluding Eider. The consolidation of Eider over a period of less than 4 months resulted in €8.6 million ($11.4 mm) in additional sales, up from €6.2 million in the same period in 2007.


The board sports division under the Oxbow brand rose 10.4% to €78.1 million ($117.5 mm). Retail and Internet were the main growth drivers, followed by footwear and technical clothing lines

Lafuma Sales Rose 5.2% in Fiscal 2008

November 10, 2008
SGB Update

Lafuma SA reported revenues of €263.7 million ($396.6mm)for the fiscal year ended Sept. 30, up 5.2% from the €250.6 million ($333.5 mm) in the prior fiscal year. Excluding sales of its recently acquired Eider business, sales rose 2.9% to €255.0 million ($383.5mm). International sales rose 4.3% to €105.0 million ($157.9 mm). 


The company did not disclose the effect of currency exchange rates and will releases its annual earnings in early December.

Lafuma said sales at its Great Outdoor division declined 2.1 % to €105.5 million ($158.7 mm) due to the stagnation of camping furniture and a drop in international sales offset by the performance of its licensee in South Korea. Sales in France rose 2.4 % in all product segments and through our retail and internet business.


Sales of the Mountain division under the Millet brand, rose 6.1 % to €43.2 million ($65.0 mm) and were driven by international business (+ 16 %), which now represents 60% of total sales for the brand, excluding Eider. The consolidation of Eider over a period of less than 4 months resulted in €8.6 million ($11.4 mm) in additional sales, up from €6.2 million in the same period in 2007.
 
The Country division, which caters to the equestrian, hunting and country lifestyles under the Le Chameau brand, posted sales of €28.2 million ($42.4 mm), down 1.6%. Practically flat sales for the fiscal year were anticipated and previously announced, a direct result of a more strategic selection of both products and distributors. In addition to changes in sales strategy, the start-up of our new factory in Morocco led to delivery delays for boots.
 
The board sports division under the Oxbow brand rose 10.4 % to €78.1 million ($117.5 mm). Retail and Internet business were the main growth drivers, followed by footwear and technical clothing lines.
 
International growth was driven mainly by Asia, where sales grew 27%. The group has a very strong presence in this region which represents 9% of total sales. Increases in licensing activities for the Lafuma, Millet and Oxbow brands also grew in Asia.
 
In 2009, Lafuma will focus on reducing costs and fostering inter-division and department synergies as it finishes integrating Eider.

 

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