Umarex USA announced the appointment of Scott Faldon as marketing manager.
Faldon’s career spans over 25 years in the sports and outdoor industries. He came to Umarex USA after several years at Pradco, a manufacturer and marketer of fishing lures in Arkansas, where he worked as social media and marketing manager. Before that, Faldon covered sports news as a writer and editor at the Times Record of Fort Smith.
Justin “JB” Biddle, VP of marketing for Umarex USA, said, “Marketing that engages and educates the consumer across targeted media outlets is key to the company’s growth, and strong visual marketing communication is vital. We’re excited that Scott brings a passion for the outdoors and a solid marketing background that will assist our retail partners and us in connecting our brand and products with the end-user.”
Umarex USA markets products under brands owned or licensed by its parent company, Umarex GmbH & Co. KG. Brands include Axeon Optics, Beretta, Browning, Colt, Elite Force Airsoft, Glock, Heckler & Koch, Hornady, IWI, REKT, Ruger, RWS, Smith & Wesson, T4E, Umarex, and Walther.
