The Marc Fisher Footwear Company entered into a multi-year agreement to license the Earth shoe brand for men’s and women’s footwear.
Starting November 1, 2022, Marc Fisher Footwear will design, produce, market, and distribute Earth-branded footwear.
With the acquisition, the company will also take over Earth shoe’s website operations, including operating its customer acquisition, digital marketing, and customer service.
Marc Fisher currently operates three other websites in the Marc Fisher Footwear portfolio and will platform the website on Shopify.
“Earth is an authentic comfort footwear brand, and we are excited about the opportunity to build a thoughtfully designed and innovative collection of sustainable shoes with eco-friendly materials and expand the product assortment to an even broader consumer market,” Marc Fisher’s CEO, said. “We plan to invest in Earth’s product innovation and sustainability while extending its digital footprint and reach to the sustainably-minded community.”
Susan Itzkowitz, president, Marc Fisher Footwear’s licensed brands, commented, “We have had tremendous success in the comfort space, and our belief is wellness and foot health are all intertwined and creating sustainable, yet modern fashionable shoes is something the customer wants. Earth-branded footwear has the growth potential, both with its website and in the wider wholesale marketplace, to become a meaningful addition to our diversified portfolio of owned and licensed brands. Our expertise in design, sales and sourcing will enable us to further develop this iconic brand and position the Earth brand as one of the premier global sustainable-comfort brands in the market today. ”
“We are excited to partner on Earth with Marc Fisher Footwear and look forward to leveraging their industry knowledge to position Earth as a sustainable comfort footwear leader,” added William Sweedler, chairman, Windsong Global, majority owner of the Earth brand. “Combined with their robust distribution network and strong digital and e-commerce team, we believe they will accelerate growth, increase brand awareness, and position Earth in the comfort footwear category to today’s growing eco-conscious customer base.”
Marc Fisher’s licensed footwear brands include Guess, G by Guess, Tommy Hilfiger (women and men), Calvin Klein (women and men), Easy Spirit (women and men), Bandolino, Nine West, indigo rd., Unisa, and Sigerson Morrison. It also makes footwear under its owned brands, Marc Fisher and Marc Fisher Ltd. (women and men).
