Turtle Fur, the outdoor brand headquartered in Morrisville, VT, announced that Seattle and Minneapolis-based investment firm, Camano Capital, has become the majority shareholder in the company.
Turtle Fur has been a manufacturer and distributor of headwear and accessories for the outdoor, snow sports, and lifestyle markets for over 40 years. In conjunction with this transaction, Turtle Fur has become a benefit corporation and has applied to become a B Corp.
Richard Sontag, Turtle Fur’s CEO, will retain an ownership position and continue managing the business with the brand’s employees.
“I am thrilled to be partnering with the Camano team. Their energy, enthusiasm, and resources will help unlock the brand’s tremendous growth potential. But equally as important, they will be good stewards of the brand and care for my Turtle Fur family,” said Sontag.
“We feel very fortunate to partner with Richard and his team to grow Turtle Fur to the next level. Turtle Fur is a unique brand. It has integrity, brand name recognition, a loyal following, and has achieved tremendous success while focusing on a narrow outdoor industry segment. We are excited to have the opportunity to work with Turtle Fur to help them reach their untapped potential,” said Tom Newell from Camano.
Photo courtesy Turtle Fur
