St. Croix Rod announced the hiring of Tom Larimer as fly fishing brand manager.

  • Larimer brings over 25 years of experience in the fly-fishing industry to the position, the past seven of which he worked as national sales manager for G. Loomis Fishing. He got his start in the industry working for Deschutes Angler Fly Shop in Maupin, OR and spent several years also as a guide for the company. He started his own business in 2006, Larimer Outfitters, serving steelhead and trout fly anglers on the Lower Deschutes River until working for G. Loomis Fishing in 2015. He has also been an advisor, ambassador and product designer for several fly-fishing companies over the past two decades.

“We couldn’t be happier to welcome Tom to our St. Croix family,” said VP of marketing Jesse Simpkins. “We are committed to handcrafting more and better tools for all anglers, and that requires a focused expansion into fly fishing where our technologies, materials, resources, and Tom’s knowledge and expertise are already being leveraged to meet the needs of the fly-fishing market in exciting new ways.”