TravisMathew, the men’s golf and lifestyle brand, announced a partnership with St Andrews Links to open a storefront at the Old Course, making it the first brand with an on-site retail presence.
The partnership begins in August 2022 with the opening of a permanent TravisMathew store next to the 18th hole at the Old Course and near the Royal & Ancient Golf Club of St Andrews building.
As an Official Supplier, the storefront will feature TravisMathew styles, including St Andrews Links co-branded apparel. Though TravisMathew has been sold in St Andrews’ Old Course Shop in the past, this will be the only brand-specific store at St Andrew’s Links.
Established over 600 years ago and considered the “Home of Golf,” The Old Course at St Andrews is the oldest golf course in the world and the home of this year’s 150th Open.
“This is truly an iconic moment for TravisMathew,” Said Ryan Ellis, CEO, TravisMathew. “To have the opportunity to associate our brand at the ‘Home of Golf’ with retail store footsteps from the famed Old Course is something we couldn’t be more excited about. We can’t wait to introduce an exclusive product that will bring together the rich history of St Andrews and the modern lifestyle performance foundation of TravisMathew. We look forward to building on this relationship for years to come.”
“We are thrilled to work with TravisMathew, one of the most exciting and fastest-growing brands in golf,” Danny Campbell, Commercial Director at St Andrews Links, said. “We cannot wait to unveil the exclusive lifestyle collections in our incredible store and believe our new offering will excite our global audience of golfers and followers, helping us reach new fans and inviting all generations to unite and celebrate TravisMathew and the Home of Golf.”
Photo courtesy TravisMathew
