Nike has promoted Maggie Gauger as global vice president, direct acceleration. The role includes leading Nike’s Direct Acceleration strategy and portfolio, driving global scale and reshaping the marketplace.

Gauger first joined Nike in 2002. Her most recent role had been global vice president, marketplace, from 2020 to 2022. Past roles include VP global marketplace/categories; VP/general manager North America running, VP/general manager Nike global tennis and VP global sales, Nike women.