PF Flyers appointed Lisa Lewis as chief marketing officer. Lewis will be responsible for relaunching the brand and establishing its position in the sneaker and lifestyle marketplace.
Lewis joins PF Flyers with more than 20 years of experience in branding and marketing.
“After an extensive search, we’ve finally found a marketing executive who I think is the perfect fit for our brand. Lisa’s industry experience is unmatched, and I’m very excited to see where we can take PF Flyers with her pioneering the marketing strategy,” said Kassia Davis, executive chairwoman and owner of PF Flyers. Davis acquired PF Flyers from New Balance in 2021.
Before her most recent role as the chief marketing officer at Piaggio Fast Forward, Lewis spent seven years at Sonos, Inc., where she was eventually appointed as global head of product collaborations. She has also been a brand manager at Converse for the Chuck Taylor brand, was head of lifestyle and music marketing at Puma and vice president of marketing for Keds.
“I’m excited to take on this new leadership role with Kassia and the team and look forward to building on the brand’s rich heritage and legacy. I’ve spent over 20 years in the consumer marketing industry and over a decade in footwear. I’m extremely inspired by the opportunity for PF Flyers to bring a fresh perspective to the industry, especially as a woman-led brand,” said Lewis.
