Authentic Brands Group (ABG) appointed Steve Robaire as EVP, Reebok International, effective July 1, 2022.
A Reebok veteran, Robaire will be responsible for expanding the company internationally, developing new business opportunities, implementing growth strategies, and working with its international partners.
Reporting to Jarrod Weber, group president lifestyle and chief brand officer, Robaire will work from ABG’s New York headquarters.
Robaire, a 15-year veteran of licensing, sales and marketing, has worked for Reebok for most of his career, having held positions of increasing responsibility with global experience. Most recently, he held the title of VP/GM of Reebok in the Greater China region.
”I am honored to join the ABG family and continue my longstanding relationship with the brand,” said Robaire. “Reebok is an iconic, world-renowned brand that creates and delivers a superior product. I am thrilled to join ABG’s talented leaders and teams to drive expansion across key regions.”
”Steve’s track record in growing Reebok’s market share and sales growth in Greater China and Europe makes him an excellent leader for driving Reebok’s business across all international markets,” Weber said. “There’s an incredible appetite for the brand across key markets, and with Steve leading the charge, we are primed for success.”
Photo courtesy ABG
