Altar’d State, the women’s fashion retailer with 156 locations in the U.S., hired Cristina Ceresoli as chief marketing officer of Altar’d State, AS Revival and Tullabee. The company also promoted Dana Seguin to brand president of Arula and Nicole Sewall to senior vice president of Vow’d.
Ceresoli joins Altar’d State, based in Knoxville, TN, after working with Chico’s FAS, Express, Victoria’s Secret, Abercrombie & Fitch, and Sapient Corporation. She also worked as an adjunct professor at Parsons School of Design.
Seguin and Sewall have over 40 years of combined experience in the retail and fashion industries handling brand development, merchandising, communications, and marketing for well-known brands.
In previous roles, Seguin worked for brands including Spanx, American Eagle Outfitters, Aerie, and Chico’s FAS and was credited with leading the creation and launch of the Aerie Real ad campaign. She previously worked as the senior vice president, chief marketing officer of Altar’d State.
Sewall was general merchandising manager of Anthropologie Apparel and managing director of BHLDN before joining Altar’d State in 2019 to conceive and launch the company’s bridal extension, Vow’d.
“We’re delighted to welcome Cristina as our new CMO. Her industry experience and vision will help drive our continued success across brands,” said Aaron Walters, chairman and CEO, Altar’d State. “Elevating Dana and Nicole makes perfect sense as we continue to evolve and grow as a curated shopping experience at the intersection of fashion and community.”
The company also recently announced that it had hired Joergen Scheuer-Larsen as chief information officer.
