Infinit Nutrition Canada has rebranded as Gruppo Nutrition as part of a licensing change and now plans to sell direct to the United States.
“Our prior license agreement with Infinit only allowed for the sale of our product in Canada,” noted Darcy Haggith, CEO. “As Gruppo, we’re delighted to reach a wider athlete base in the States and fill the demand we’ve seen for this type of premium-ingredient nutrition.”
The Gruppo team negotiated the return of the license to Infinit Nutrition in 2021 and officially dropped the line in April of 2022.
Gruppo sports nutrition products are divided into four categories: High-intensity, Endurance, Post-Workout Recovery, and Everyday nutrition.
The company has indicated that Gruppo’s corporate headquarters, administration offices and pharmaceutical-standard production facility will remain at its current location in Windsor, Ontario.
