Xponential Fitness, Inc. announced a collaboration with Lululemon to create original fitness content for Mirror, the retailer’s smart home gym equipment.
Four of Xponential’s brands—AKT, Pure Barre, Rumble, and YogaSix—will contribute workouts. Xponential brand workouts will roll out when Mirror launches an official update to its programming this fall.
“We are very excited to partner with Lululemon to bring the best in fitness right into the comfort of one’s home,” said Garrett Marshall, president, Fitness Streaming, Xponential Fitness. “With the combination of Lululemon’s community-oriented ethos and Mirror’s elegant and approachable delivery platform, this partnership was an optimal fit with our desire to make great class workouts available to everyone, anywhere.”
Lululemon anticipates the partnership with Xponential Fitness to strengthen its omnichannel of virtual and in-person classes. The partnership also follows the recent launch of the Xponential+ (XPLUS) digital platform, providing live and on-demand workouts from its worldwide studios.
Under the agreement, Xponential will provide curated programming developed by each brand (AKT, Pure Barre, Rumble, and YogaSix) with new, quarterly releases over the next year, expanding the Mirror’s library across multiple fitness modalities.
Photo courtesy Mirror/Lululemon
