Pedego Electric Bikes, with over 200 stores worldwide, appointed Kevin Mayer as chief marketing officer of Pedego.
Mayer comes to Pedego with over 30 years of global marketing experience, including working with brands BJ’s Restaurants, Volkswagen, Chevrolet Global, and Subaru. Mayer will be tasked with leveraging his product management, marketing and brand expertise to assisting the growth of the Pedego brand.
“Kevin is a fantastic addition and fit to our Pedego executive team,” said Don DiCostanzo, CEO and founder, Pedego Electric Bikes. “His years of helping brands accelerate growth in pivotal moments of their lifecycle, coupled with his passionate, customer-first approach to transforming marketing organizations, will help us create a world-class marketing team. Beyond driving our marketing efforts, Mayer will spearhead revenue growth and take our thriving company to the next level. Our mission is to deliver a best-in-class experience with the help of our dealers, and Kevin is seamlessly aligned with the Pedego vision.”
