Levi Strauss & Co. announced plans to accelerate growth in the East Asia Pacific (EAP) region. Central to the growth strategy is the diversification of the business across geographies, apparel categories and distribution channels. Levi Strauss will launch new stores and roll out existing store refreshes and new in-store services throughout the region.
Among the new stores to be launched this year are Levi’s stores in Japan, Australia, Indonesia, Singapore, Malaysia, and Thailand. Levi Strauss & Co. will refurbish several retail stores and shop-in-shops into NextGen Indigo stores, offering an elevated store experience that uses digital tools to streamline the consumer experience, including installing LED portal entry archways and LED screens for marketing content. Select stores in the region will introduce in-store tailoring services. Levi Strauss & Co. will focus on omnichannel engagement as the retail market finds its new equilibrium.
“We are committed to the future success of our business at every level and are reimagining what we do and how we win in today’s marketplace. At the same time, we are embracing the technologies of tomorrow to power innovation and better serve our customers and deliver greater value to stakeholders. We will do this by placing people at the heart of our business and through responsible practices because being a force for positive change is integral to being the world’s best apparel brand,” said Nuholt Huisamen, Managing Director and Senior Vice President at Levi Strauss & Co.
