Progression Brands Group (PBG) announced that Jeff Burkley had accepted the newly created position of vice president. Burkley will be responsible for developing and leading commercial strategies across the company’s multi-brand portfolio, including Capranea Apparel, DAHU Ski Boots, Movement Skis, YNIQ Eyewear, and Crazy Apparel.
Most recently, the outdoor, winter-sports and sporting goods industry veteran was VP, sales, North America and South America at Spyder, helping to define the company’s vision while establishing strategic goals.
“Jeff is one of the most trusted and well-respected sales leaders in all of winter sports,” said CEO Ian Widmer. “His background and experience at Spyder, Fischer and Uvex make him the perfect addition to our team.”
Prior to Spyder, Burkley spent two years as VP of sales, North America at Fischer Skis, where he was responsible for sales operations across four divisions. While in that role, he consolidated Uvex Sports, Inc. into Fischer. Before that, he spent five years as VP sales and marketing, North America, at Uvex Sports, Inc.
