New Era Cap Co.’s 5th annual “Wear Your Cap to School Day” initiative will take place on Thursday, October 23rd. The nationwide program is dedicated to raising awareness and funds for children who have been diagnosed with and are being treated for cancer.
Students will be able to wear their favorite cap to school in return for donating $1.00 to the Caps for Kids program. Over the past five years, “Wear Your Cap to School Day” has raised more than $250,000 for Caps for Kids. Over the years, over 150,000 students at over 250 schools nationwide have participated in “Wear Your Cap to School Day.”
Skateboarding star Ryan Sheckler will serve as this year’s spokesperson and has recorded radio public service announcements to promote this initiative which can be found at www1.neweracap.com/wearyourcaptoschoolday/. Of the participating schools, one will be selected at random to receive a special surprise visit at their school. Last year, up-and-coming R&B artist, Sammie, appeared at a
“New Era’s goal is to create awareness for the Caps for Kids organization and support children diagnosed with and being treated for cancer,” said John DeWaal, VP of brand communication at New Era and Caps for Kids board member. “Participating in Wear Your Cap to School Day helps increase awareness of pediatric cancer and raises funds so Caps for Kids can continue to provide kids with caps to wear; raising their spirits and instilling pride and confidence during their treatment.”
