As a part of its continued global expansion, Canada Goose Holdings Inc. has announced the promotion of Carrie Baker to president. Dani Reiss, chairman and chief executive officer, will continue to oversee the business, operations and strategy, with a consolidation of commercial leadership and marketing under Baker.
“Carrie has played an instrumental role in making Canada Goose the business it is today. She is a dynamic leader and proven operator, and I am excited to partner with her in executing the company’s bold vision,” said Reiss. “This change in structure marks an important inflection point for Canada Goose, on our way to the next milestone.”
In her most recent role, Baker was responsible for accelerating Canada Goose’s North American business, its fastest-growing region, achieving 36 percent revenue growth in the first three quarters of fiscal 2022. Baker has worked at Canada Goose for more than ten years, having also held positions as EVP, chief of staff and chief communications officer. She has also helped lead critical initiatives, including the company’s IPO and the development of its Sustainable Impact Strategy.
Ana Mihaljevic will assume the dual role of president, North America and EVP, sales operations and planning, expanding her operational leadership experience in Canada Goose’s established commercial market. With almost two decades of experience, Mihaljevic has a track record of driving commercial performance and has played a pivotal role in establishing the company’s insights, sales operations and planning functions, and accelerating its direct-to-consumer business.
Photos courtesy Canada Goose, Carrie Baker, Ana Mihaljevic
