Everest.com, the outdoor marketplace, announced it is partnering with ALPS Brands. Everest.com will house four storefronts on its site—ALPS OutdoorZ, ALPS Mountaineering, Cedar Ridge, and Browning Camping & Hunting Blinds.

Amin Pirani, director, e-commerce at Everest, said, “ALPS Brands will now be able to connect with over 50 million active consumers via the Everest platform using industry-first AI technology to assist in customer acquisition. Their portfolio of brands, including ALPS OutdoorZ, ALPS Mountaineering, Cedar Ridge, and Browning Camping, speaks directly to Everest’s consumer, who is seeking quality, yet affordable, gear for their next adventure.”

Everest lists and sells hunting and shooting sports, fishing gear, adventure and camping equipment, apparel, and footwear.