Icebreaker, owned by VF Corp., has hired Noah Bryan as general manager for North America.
Most recently, Bryan worked as the senior business development manager for sports and outdoors at Amazon heading up its business development for the sports and outdoors category. Before Amazon, Bryan founded the outdoor apparel brand Core Concepts, a DTC company with more than 100 specialty outdoor retailers nationwide.
“Icebreaker is a brand that is built around people, provenance and product. The brand’s natural approach to performance apparel ensures the best product for athletes and enthusiasts across a broad range of activities,” said Bryan. “More importantly, their mission to deliver that product with the smallest environmental footprint is incredibly important and inspiring. Those foundational strengths create a tremendous opportunity to introduce the brand to an even broader range of consumers in North America.”
“At Icebreaker, we work to create a culture of integrity and transparency with people who value spending time in nature and purpose-driven brands,” says Icebreaker President Jan Van Mossevelde. “Noah is a proven leader and strategic thinker with an impressive track record of driving results and growth in the outdoor space, and we are thrilled to welcome him to the team.”
Photos courtesy Icebreakers/Noah Bryan
