Adidas promoted Adrian Siu to managing director, Greater China. Previously, he was senior vice president, commercial for Adidas in the region.

According to Reuters, before Siu’s promotion, he held various roles in the company’s offices in Hong Kong and Shanghai. Prior to this, he also led Cosmo Lady, a fashion label in China as its chief executive.

Siu takes over from Jason Thomas, who will assume the role of Senior VP, Global Franchise. Thomas had led Greater China since 2019.

Adidas’ fourth-quarter sales fell 24 percent in Greater China.

Photo courtesy Adidas/Adrian Siu