ACT Lab, based in Long Beach, CA, announced that bike industry veteran Steve Boehmke will lead marketing for its labs and testing facilities in the U.S., Taiwan, China, Vietnam, and Europe. Boehmke is a marketing veteran having worked with Shimano, RockShox, Giant Bicycles and Red Bull.
“I was excited when Boehmke approached us to fill our lead marketing role,” said John Bogler, president and CEO of ACT. “We worked together at Shimano, and he has had a legacy of elevating brands in the active lifestyle business since then. We look forward to utilizing his creativity to take ACT to new heights within the consumer product safety and compliance testing business across the Globe.”
“I’ve been fortunate to work with many industry-leading companies in my career, and ACT is right there at the top,” said Boehmke. “Safety and compliance might not sound like the most exciting part of our business, but without them, the action sports industry would not be able to thrive and grow. ACT works with some of the best and brightest, and I am pumped to promote that to the industry and the world.”
