A.K.A. Brands Holding Corp. announced that it has signed a lease with intent to open its first U.S. flagship store in late 2022 for Culture Kings, the streetwear brand, at The Forum Shops at Caesars in Las Vegas.
Culture Kings currently operates eight experiential concept stores in Australia and New Zealand. The stores stand out for their nightclub vibe, promoted events and in-store gamification.
The two-story U.S. flagship in Las Vegas will offer features from its other stores as well as new elements. The assortment will include merchandise from third-party brands and Culture Kings exclusive brands.
“The Culture Kings stores offer a truly incredible experience, and we are excited to introduce this one-of-a-kind retail concept to our customers in the U.S.,” said Jill Ramsey, CEO, A.K.A. Brands. “The stores have proven to be very successful in driving brand awareness in international markets, and we anticipate that the first U.S. flagship will become a must-visit destination in Las Vegas where there is high tourist traffic. The Culture Kings store format serves as a powerful customer acquisition tool and provides shoppers with a unique, immersive streetwear experience. We are confident the store will be instrumental in accelerating Culture Kings’ growth in the U.S. market.”
“Since opening our first store in Southport, Australia 14 years ago, we have seen incredible success with this unique experiential concept. The stores have proven to be highly effective marketing machines with lines spanning blocks at each store opening. We are very excited to expand the concept to the U.S., and we look forward to bringing Culture King’s streetwear lifestyle to new consumers while deepening our connection with our existing fans,” said Simon Beard, Co-Founder of Culture Kings.
