Wish, the mobile e-commerce platform, announced the rollout of Wish Clips, its shoppable video feature.
Each shoppable video allows users to get more information about a product and see various ways it could be used or worn. With a tap, users can view product details, visit a merchant’s store or add a product to their shopping cart. Buyers can also ‘like’ or report a video to Wish’s content moderation team.
Wish Clips is available to Android users in nine markets and will be rolled out to iOS users starting in April.
“Discovery commerce is the future, and we are deepening our investment into new products and user-centric features to bring that element of discovery to life,” said Tarun Jain, chief product officer, Wish. “For users, Wish Clips helps them better visualize the product and enjoy a more immersive, interactive experience. For merchants, Wish Clips provides a great opportunity to showcase their brand’s personality and style while driving product discovery within a native shopping experience.”
Merchants have the ability to create and upload 5-to-30 second video clips that show a product in action. Through Wish’s merchant dashboard, performance metrics can be accessed to better understand how videos drive product sales. The company said it intends to update the dashboard over time to include other metrics, including customer likes, watch time, and a more robust streamlined user interface.
