Allbirds announced it opened a retail store and community center in Carlsbad, CA. It is the brand’s second store in the San Diego area and 37th globally, with locations across North America, Asia and Europe.
The 2,810-square-foot space focuses on sustainability, our driver in the brand’s development, and uses natural materials in lieu of synthetic fibers. Displays throughout call attention to Merino Wool, the Sugarcane tree, and other natural materials that its products are made of. The store showcases a “natural world,” with custom wood try-on chairs and displays, and interestingly shaped mirrors. Customers can see the carbon footprint of the products displayed, a hallmark of the brand’s approach to sustainability.
The store is located at 1923 Calle Barcelona.
Photo courtesy Allbirds
