Elevate Outdoor Collective, formerly K2-MDV Holdings, has appointed Max Kalbfell as global marketing director. Kalbfell’s area of responsibility focuses on the company’s three brands—Völkl, Marker and Dalbello.
In his new position, he succeeds Christoph Offenberg, who is leaving the company at his own request. Kalbfell reports directly to Jonathan Wiant, president, Völkl Marker Dalbello Sports.
Previously, Kalbfell had been with BMW for almost 20 years. His past roles include head of marketing for Mini Germany, head of sales and marketing for Husqvarna Motorcycles and head of Mini China.
“The further development of strong traditional brands is my passion. My goal is to charge each of the brands even more emotionally and to create incomparable brand experiences,” said Kalbfell
