SnowSports Industries America (SIA) has announced the winners of the 2008-09 SIA SnowSports Regional Rep of the Year Award. In its third year, this award recognizes those sales reps in the snow sports industry that have successfully fostered relationships with retail storefronts to help move winter sports products. SIA received nearly 1000 nominations for this accolade from snow sports retailers nationwide. Nine regions were identified for retailers to vote for the snow sports rep they felt most deserving. This year’s SnowSports Regional Rep of the Year winners will be recognized at the SIA Fall Education Seminars held in three locations throughout the U.S. Each winner will receive a commemorative plaque recognizing their commitment to the industry.


The Atlantic region winner (covering NY, PA, NJ, DE and MD) is Rob Haggerty, Eastern Lakes region (MI, OH and IN) is Broc Johnson, the Midwest winner (covering ND, MN, WI, SD, IA, IL, NE, MO, KS and OK) is Scott Ladwig, the Northeast region winner (ME, VT, NH, MA, RI and CT) is Brad Sellew and the Northern CA winner is Craig Wingard.


The Northwest region winner (covering WA, OR, ID, MT and AK) is Dustin Anderson, the Rockies (WY, UT, CO, NM and TX) winner is Rob Howland, the Southern region (WV, VA, KY, TN, NC, SC, GA, AL, MS, FL, AR and LA) winner is Mitch Chilton, and the West region winner (southern CA, NV, AZ and HI) is Bob Stanislaus.


Voting for the regional rep award began in late July with surveys sent out to nearly 10,000 retail storefronts. Nomination criteria focused on five main components including: relationships with retail shops; communication with retailers; proactively helping stores manage inventory; conducting shop clinics; and timely response to retail shops calls and emails.


The SIA SnowSports Regional Rep of the Year award is part of the overall awards program that SIA has continued to build over the past several years. Other awards currently included in the program include: the Canadian SnowSports Rep of the Year, US SnowSports Retailer of the Year, Canadian Retailer of the Year and Supplier of the Year awards. All of these awards will be announced during SIA’s Annual Trade Show in Las Vegas, NV (Jan. 27-30, 2009).