Hosiery supplier Mountain High Knitwear has acquired the sock license for K-Swiss. The new high-tech performance line targeted for serious athletes in tennis, running and cross-training rolls out Spring 2009.
Mountain High Knitwears K-Swiss collection will offer three distinct lines: Lifestyle, “UltraCel Sport” and “UltraCel Perform.” UltraCel Sport incorporates moisture management, cooling mesh panels to increase air circulation, a half cushion on the foot bottom that provides a better fit in tighter athletic shoes, and arch compression that prevents the sock from sliding in the shoe helping to reduce blisters. UltraCel Perform uses the anti-microbial mineral Magic Silver that keeps feet smelling fresh, and incorporates ball of foot cushioning, ventilation panel, and articulation stitches.
“We are honored to be producing socks for K-Swiss, which has such a rich history in the world of tennis and is now getting established in running,” said Mountain High Knitwear CEO Gerald Birin. “We have created the best technical features for athletic socks that will not only measure up, but surpass the competition. We are confident that serious athletes will appreciate the many functional design elements and superb comfort of K-Swiss socks.”
