Athletic Greens, a New York-based foundational nutrition company, announced it has raised $115 million in funding. The round was led by Alpha Wave Ventures with participation from Mark Vadon, SC.Holdings, Dr. Peter Attia, Alex Honnold, Chiney Ogwumike, Matt Paradis, Alex Honnold, Chiney Ogwumike, Matt Paradis, Anthony Pompliano, Shane Parrish, Jim Toth, Amy Griffin of G9 Ventures, Joe Holder, Packy McCormick’s Not Boring Capital, Jeremy Jauncey, Tanya Sam, Jaime Schmidt, Miki Agrawal, Radha Agrawal, Marcy Simon, Swan Sit, Dan Churchill, Dave Peacock and Harold Hughes.
Rick Gerson, chairman, Alpha Wave Global, and Mark Vadon, founder, Zulily and Blue Nile and former chairman of Chewy, will join the Athletic Greens Board of Directors.
The company intends to use the funds to accelerate the growth of its subscriber base, invest in its global manufacturing and logistics capabilities and expand distribution across digital and offline channels.
Founded in 2010 by CEO Chris Ashenden, Athletic Greens’ flagship product, AG1, is a foundational nutrition drink which combines more than nine essential nutrition products..
“We have incredible momentum in our mission to help people around the world take ownership of their daily health by focusing on foundational nutrition,” said Athletic Greens Founder and CEO, Chris Ashenden. “Consumers are demanding more from the health products they use daily and we have emerged as a leader by helping people realize their functional health goals with an incredibly high-quality and convenient product, AG1. I’m incredibly excited about the global movement we’ve created.”
“Athletic Greens is rapidly growing a new, important category within the ascendant health and wellness space – built on trust,” said Rick Gerson, chairman, Alpha Wave Global. “The story of how Chris and the team built Athletic Greens from scratch to this point while being bootstrapped until very recently is remarkable, and we think the story is only starting. They’ve built an impressive business based on a best-in-class product, an innovative customer acquisition model, and most importantly, a relentless focus on the customer. We’re excited to see their continued growth and impact as they expand globally.”
Athletic Greens has operations in North America, Europe, China, and New Zealand.
