Werner Paddles has launched a completely redesigned web site to better support its dealers and consumers.


The paddles remain the emphasis of the site, but improvements have been made to navigation functions and with the introduction of WernerTV Product Videos.


There are several new features that are aimed at creating transparency into the company and allow the company to reach out to customers by providing them additional content. For example, The “Go Paddling” section lists pertinent events, schools, trips and tips.


“We want to support outfitters and schools and introduce more paddlers to the sport and our paddle offerings,” says Jim Miller, Werner’s marketing manager. “The blog is about making paddling more accessible to the average person, while highlighting fun places to paddle and offering tips to make your time on the water more enjoyable.”

 

Improvements have also been made with “Find A Store,” a dealer locator that features intuitive search either geographically or by zip code with filters for distance and paddling discipline.

The site also features the “Healthy Waters Initiative.” With this feature the consumer can take a short post-purchase questionnaire about their demographics and purchasing decision.  At the end of the questionnaire they can choose from a list of non profits and Werner will make a donation in their name.