Saks announced the launch of its Wellness Shop on Saks.com.
The shop, which has a dedicated place in both the women’s and men’s top navigation on the website, encompasses four key pillars: fitness, health & nutrition, sexual wellness, and rest & relaxation.
The online site will feature more than 100 brands, 50 of which are new to Saks.
The assortment offers a wide range of products from recovery items and supplements to kitchen tools, aromatherapy and fitness apparel. In addition to these categories, there will also be newly curated golf and ski shops with both men’s and women’s apparel.
The Fitness pillar includes an expanded range of men’s and women’s athletic apparel, shoes and accessories. New items include recovery products from Hyperice, smart jump ropes from Tangram and apparel from Rhone, Beyond Yoga, Fourlaps, and SoulCycle.
The Rest & Relaxation pillar includes Surell weighted blankets, Hatch sleep machines, Vyrao therapeutic fragrances and sleep supplements from Hush & Hush.
To launch the Wellness Shop on Saks.com and educate customers about a more mindful lifestyle, Saks is hosting five events on Saks Live from January 11-18. The events feature virtual experiences with shoppable content and lifestyle advice from wellness insiders.
“Saks is thrilled to expand our array of wellness offerings, solidifying our position as the ultimate luxury retailer,” said Tracy Margolies, chief merchandising officer at Saks. “A holistic, all-encompassing approach to health is essential. With the addition of this new shop and products, we are now able to serve multiple aspects of the luxury customers’ lifestyle, from fashion to wellbeing.”
Photo courtesy Saks
