Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association (OIA), announced a new sponsorship by Amazon to fund the expansion of its Thrive Outside Community Initiative. Amazon joins L.L. Bean, Patagonia, REI, Thule, VF Corporation, Winnebago Industries, Wolverine Worldwide, and Yeti as a partner in the initiative.
The Thrive Outside Initiative “awards multi-year grants to diverse communities to build and strengthen networks that provide children and families with experiences in the outdoors. Focused on reversing the declining trend of outdoor engagement by working at the grassroots level, the Initiative works to empower communities to make outdoor recreation an accessible lifestyle for all.”
Amazon’s commitment to supporting the Initiative is intended to fuel the growth and expansion of the nationwide initiative.
“We are grateful to Amazon for supporting Thrive Outside and the Foundation’s effort to help ensure that everyone has equitable access to the transformative benefits of nature,” said Stephanie Maez, executive director, Outdoor Foundation.
More details on the sponsorship, including information on cohort three of the Thrive Outside Community Initiative, with Amazon, will be released in early 2022. Amazon is also a Leadership Member of OIA, supporting its work in trade and recreation policy, sustainable business innovation and outdoor participation.
