F45 Training Holdings, Inc. announced that it has partnered with Concert Golf Partners, a boutique owner-operator of upscale private golf and country clubs nationwide, to open and operate F45 studios in Concert clubs.
Through this partnership, Concert will open and operate new franchised F45 studios across its network of private clubs. The first club that will launch F45 workouts will be at the Indian Spring Country Club in Boynton Beach, FL.
“We are excited to announce our partnership with Blackstone-backed Concert Golf Partners, which will help members achieve their health and wellbeing goals in the comfort and convenience of their own club,” said Adam J. Gilchrist, president, CEO and Chairman of F45. “With over 14,000 golf courses and country clubs in the U.S., this first-of-its-kind partnership with F45 is very exciting as we seek to execute on our large and expanding total addressable market. It is also further evidence why we believe F45 is the world’s leading boutique fitness brand. It is our vision to continue to deliver our incredible F45 workout to as many new members in exciting new channels, such as country clubs, and we are proud to team up with Concert Golf as our partner.”
“Concert Golf Partners has always been committed to offering its members the very best experiences and services,” said Peter Nanula, CEO, Concert Golf Partners. “To that end, we are thrilled to announce this innovative partnership with F45, which will allow us to deliver to our members a new best-in-class fitness offering.”