USA Cycling announced that Erika Lehman will take on the chief marketing officer role in the company’s Colorado Springs, CO  office beginning mid-December 2021. She comes to the company from a growth-focused leadership role at US Figure Skating.

At the organization, Lehman is expected to deliver new value to existing members, expand its reach in the rider community and focus on new opportunities across USA Cycling’s development programs.

“USA Cycling is a 100-year old organization and, while we have much to celebrate, we also know the value of an outside perspective,” said Rob DeMartini, USA Cycling’s CEO. “With Erika, we know she can bring a wealth of new ideas and experience to deliver stronger value for members and in turn, get more people on bikes leading more active lives.“

“I believe in the power of sport to make the world a better place,” said Lehman. “Regardless of discipline, I’m committed to making sport more accessible, more intriguing, and more rewarding to as many people as possible.”