Strava announced the board appointment of Gustav Gyllenhammar, Spotify’s vice president, markets and subscriber growth.
Gyllenhammar brings global operational experience to Strava’s board. In his role at Spotify, he oversees its international business and global functions responsible for growth, performance marketing and propositions.
This appointment comes at an important inflection point for Strava, the subscription service for athletes. Founded in 2009 by Michael Horvath and Mark Gainey, the company has hired “over 100 new employees year to date and is ensuring its board is structured with highly skilled and strategic business leaders that will continue to increase the value of its service to athletes while accelerating the growth of Strava’s global community, said Strava.
“Gustav is a proven leader in building, scaling valuable subscription services globally. His world-class experience will help the Strava subscription to bring joy to every phase of an athlete’s day and life,” said Horvath.
“Strava’s dedication to its subscribers and its tremendous growth in new markets around the world is impressive. I’ve also experienced, on a personal level, how being a member of the Strava community has motivated and improved my own running performance. I’m thrilled to join Strava’s board of directors and contribute to the evolution of the leading subscription service for athletes,” said Gyllenhammar.
Prior to joining Spotify in 2013, Gyllenhammar was the GM and CEO of eBay Inc.’s Marketplaces business unit in Sweden, Tradera.com, and previously was a consultant with McKinsey & Co.
