JCPenney announced Forever 21 as the latest addition to its portfolio of fashion brands available in 100 JCPenney stores nationwide and online at jcpenney.com. Both JCPenney and Forever 21 are owned by Authentic Brands Group,
JCPenney said the move improves its position as a national retailer for teens and young adults.
“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive vice president and chief merchandising officer for JCPenney. “The addition of this brand to our portfolio rounds out our young-minded assortment and brings an exciting new element of in-the-moment fashion.”
“Forever 21’s relationship with the Generation Z customer is a perfect alignment for JCPenney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion,” said Jarrod Weber, group president lifestyle, chief brand officer, lifestyle, Authentic Brands Group, owner of Forever 21. “We are particularly pleased to bring both companies together for the launch of this creative brand and marketing opportunity.”
