TRX, the maker of functional training products, announced a partnership with fashion brand Zara.
As part of the collaboration, TRX Suspension TrainerTM will be available through Zara’s website. TRX products will be available online in 24 markets worldwide and 11 brick and mortar stores in major cities worldwide. The partnership runs alongside Zara’s latest Athleticz sportswear collection.
Zara customers can subscribe to TRX’s digital fitness platform, the TRX Training Club, with exclusive access to six months worth of unlimited on-demand workouts.
“We are thrilled to partner up with one of the most renowned brands in the world and be part of ZARA’s new Athleticz range,” Brent Leffel, CEO, TRX, “Home workouts are clearly here to stay, and we have joined forces with ZARA to equip people with everything they need to exercise around their schedule.”
Leffel further commented, “I believe we can convert even more fitness enthusiasts, and together with ZARA, can provide customers with the ultimate comfort, alongside access to train by any means possible, either at home or on the go.”
The partnership includes content creation elements with TRX Training Club’s Director of Trainer Branding, Niko Algieri.
Photo courtesy Zara
