MidwayUSA announced the promotion of Christopher Cauley to social marketing manager.

Cauley began his career with MidwayUSA in 2002. Over the last 19 years, he has served roles in Logistics, Customer Support, Merchandising, e-commerce, and Marketing. Most recently, he worked as a merchandising manager.

“The last four years as a merchandising manager have played a significant role in my development at MidwayUSA,” said Cauley. “MidwayUSA continues to deliver on their strategy of promoting from within, and I’m looking forward to contributing to the development of our strategic partnerships and sponsorship programs.”

In this new role, Cauley is responsible for developing, managing and executing on the company’s Social Marketing and Public Relations processes, including recruiting and managing social influencers and managing the external generation of content.

“Chris’s leadership abilities and broad understanding of MidwayUSA’s Merchandising and Marketing processes make him an excellent fit for this new role,” said Jeff Larkin, VP Marketing. “I’m happy to have him back on my team and look forward to what the future holds.”