Winmark, the parent of Play It Again Sports, has reached an agreement to become the official resale partner of USA Hockey and also an official partner of the organization.
Winmark’s other franchised retail resale brands include Plato’s Closet, Once Upon A Child, Style Encore, and Music Go Round.
“We’re proud to welcome Winmark to the USA Hockey family,” said Pat Kelleher, executive director, USA Hockey. “We appreciate and share their excitement in working together and look forward to a long and mutually beneficial relationship.”
Winmark will also serve as the presenting sponsor in multiple areas, including a nationwide equipment drive that is in development. The concept is for gently used hockey equipment to be collected and re-distributed in local programs across the United States.
The relationship provides Winmark with visibility across USA Hockey, including its digital channels, deepens its connection to local communities, and expands the growth in women’s hockey.
“USA Hockey is an ideal partner for Winmark and our sustainable business model,” said Brett D. Heffes, chairman and chief executive officer, Winmark Corporation. “Both organizations are committed to growing the game of hockey and serving local communities. During the last 12 months, Winmark’s network of 1,269 locally owned and operated buying centers extended the lives of over 150 million unique gently used items. We believe that this partnership will build additional awareness for Winmark’s brands and allow us to accelerate our mission to provide resale for everyone.”
