Amundsen Sports has opened a “Clubhouse” on Pearl Street in Boulder, CO. The location serves as office space for its North American business operations, a showroom for retailers and an event space to showcase product.

The Norwegian technical and lifestyle apparel brand entered the U.S. market in 2017.

“We built it ourselves, and it took us four weeks of continuous work,” said Christian Lovenskiold, Head of North America Operations about the Clubhouse. “Since our expansion into the U.S. started back in 2017, we have dreamt of our own Clubhouse. We are all about matching community with the passion of Amundsen, and we finally have a space to bring that to life.”

Photo courtesy Amundsen Sports