Carl Zeiss Optical, Inc. has increased sales coverage to provide more focused regional attention with the creation of Eastern and Western regional sales team leaders.
Anthony Trani has been appointed director of sales for the Eastern Region. Tony has been a member of the Carl Zeiss Sports Optics team since 2003.
David Brown has joined the Carl Zeiss team as director of sales for the Western Region. Dave is a hunter and birder who is well known throughout the industry and has more than 20 years experience in the sports optics field.
In addition to expanding its sales footprint, Carl Zeiss is committing more resources to further improve its customer service and enhance its channel marketing activities.
Pamela Scarlatelli has been hired as director of customer care and channel marketing. Pam has 13 years of sports optics experience and led the customer service and marketing efforts for Swarovski Optik for many of those years.
Richard Moncrief has been promoted to training manager. Rich has been with Carl Zeiss for more than six years and has worked in numerous areas of the company including customer service, training and public relations.
