Custom Ink, a maker of custom apparel and accessories for companies, groups, and organizations, announced the acquisition of Swag.com, a platform for corporate swag.
“With Swag.com, we’ll help organizers and organizations meet the really important need of sustaining a sense of connection and community no matter where people are located,” said Marc Katz, co-founder and CEO, Custom Ink. “Nothing creates the feeling of pride and connection like custom gear, and Swag.com has set a new standard for easy and intuitive gifting of high-quality swag. There is an amazing alignment of values between our companies, and we’re excited to build and extend our platforms together.”
Swag.com was launched by Jeremy Parker, CEO, and Josh Orbach, COO, in 2016, as the two college friends from Boston University saw an opportunity to transform the industry through products, streamlined online design and ordering, turnkey storage and distribution, and a focus on customer experience. The two entrepreneurs will continue to lead Swag.com as part of Custom Ink.
“During the pandemic, people couldn’t gather in the office or connect at sales meetings or trade shows,” said Parker. “With many employees and partners feeling out of touch, our new model for swag distribution helped companies maintain their identity and cohesion.”
“In an increasingly virtual world, physical items play a tangible role in connecting people, building relationships and showing generosity,” said Orbach. “Swag.com and Custom Ink were both built on the power of using swag to bring people together, and we believe this combination will position us for long-term leadership in our category.”
The financial terms of the acquisition were not disclosed.
