Buck Knives announced it has hired Ryan McGinnis as marketing manager.
McGinnis spent over eight years in the knife industry working in marketing roles at Benchmade Knife Company. During his time at Benchmade, he created and managed marketing and sales materials and programs, including producing and executing branding strategies.
McGinnis was also the marketing director of the Redmond Chamber of Commerce and CVB, responsible for the direction and development of its marketing initiatives.
At Buck Knives, he will provide strategic oversight and drive a cohesive brand experience. He is also responsible for consumer and trade marketing programs, creative/content development, new product launches, and supporting the company’s omnichannel sales strategy.
“We are extremely excited to have Ryan come on board with Buck Knives,” said Chris Bourassa, director of marketing and product development. “He brings a wealth of knowledge and experience from within the cutlery industry, has an exceptional marketing mindset and a creative drive that will no doubt highlight Buck’s authentic story. His ability to craft compelling brand campaigns and leverage our storied history will serve as a great asset toward our plans for growth and market share expansion.”
“I am excited to be joining the team at Buck Knives and to tell the story of this amazing brand. I’ve always had a passion for the knife industry and the people who use, work and benefit from cutting tools. Buck’s amazing generational history and passion for crafting knives the right way are truly unique in the industry, and I look forward to sharing them with the world,” said McGinnis.
