Norrøna announced a partnership with Canadian sales representative Ryan Letchford, founder and lead rep of Squamish-based Wabi Sabi sales agency. Letchford will represent the brand across Canada. He is a 20-year veteran representing Canadian brands.
“Ryan has an outstanding track record of business development by building trusted retail relationships across Canada with proven sales strategies and expertise,” said Gaute Fonkalsrud, global director of sales, Norrøna. “As we continue to invest and expand efforts in North America, it is only natural that we would grow our investment into the Canadian market as well.”
Earlier this year, Norrøna announced that it would add three regional U.S. partners to its sales team, including Summit Sales NW for the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West and Bluebird Sales Group to cover the Northeast.
“Norrøna has been a trusted and beloved global brand for many years, and we’ve worked hard to build stronger communities in North America,” says Frode Sande, account manager, new markets, Norrøna. “Canada is a very important market to us and after much research and diligence, it became clear that Ryan is the right person to lead our expansion into that market.”
Prior to launching Wabi Sabi this year, Letchford spent 21 years with Arc’teryx, most recently serving as Canadian sales manager.
