Thule announced it would open its first brand store in Canada in West Vancouver, BC. This 2,000-square-foot retail store will showcase all its product categories and will open in December 2021.
Thule said it is working with longtime retail partner Rack Attack to facilitate staffing, point of sale logistics and day-to-day operations. This store will be the second location the two companies will open together. The first store opened in Denver, CO, in June 2021.
Located in West Vancouver’s Park Royal Shopping Center, the store will be located near other outdoor and active brands.
“Continuing the momentum after a successful summer with our new Thule store Denver, we are excited to continue growing our partnership with Rack Attack,” said Hilary Hartley, president, Region Americas, Thule Group. “Our first store together in Denver is proving that the formula of best-in-class products, together with a passionate and highly-trained staff, is a winning combination we want to expand on and bring to our Canadian customers starting in the Vancouver region.”
“We have worked with Thule for 25 years at Rack Attack, and we’re proud to be continuing this venture together as their dedicated partner to operate the Thule brand stores in North America. We successfully opened the first store in Denver, CO and look forward to Canada’s first store opening. Our position as the leading rack retailer with the extensive market knowledge and expert advice on Thule’s entire portfolio of products will set the foundation for success with Thule to serve customers in West Vancouver and future locations in the U.S. and Canada,” said Alex Welbers, CEO, Rack Attack.
While Thule has several dedicated brand stores in Europe, Asia, Latin America, and one location in the U.S., the Thule store in Vancouver will be its first in Canada. Like its other brand stores, this retail location will also feature Thule’s vehicle accessory products for bike, water, snowsports, and products from newer categories, including child carriers and strollers, luggage, daypacks, hiking and backpacking packs, and rooftop tents.
Photo courtesy Thule
