VF Corporation announced the appointment of Allegra Perry to vice president, investor relations, effective January 2022. Perry will report to VF’s chief financial officer, Matt Puckett.
Perry will be responsible for leading all aspects of VF’s investor relations program. She will work closely with VF’s executive leadership team and leaders across its 12 brands to establish strategic priorities and goals and design a financial communications program to articulate VF’s financial story and drive engagement with key stakeholders internally and across the broader capital markets community.
“We’re excited for Allegra to join the VF family and lead our investor relations function into this next phase,” said Puckett. “She brings the ideal blend of experience having held senior-level roles across investment banking, business development and investor relations, all within the global apparel and retail sectors. She knows our industry inside and out, and her extensive international experience will be invaluable as we communicate VF’s story of global growth in the years ahead.”
Perry has nearly 25 years of relevant experience across retail, fashion, luxury goods, and sporting goods with investment banking and in-house corporate roles based in flagship European cities. The first part of Perry’s career focused on stock coverage as an equity research analyst covering the retail, luxury goods and sporting goods sectors. She was an institutional investor-ranked analyst with positions she held at Lehman Brothers, Nomura International and Cantor Fitzgerald.
Perry transitioned to the corporate world in 2014 when she was appointed to strategic planning and investor relations roles. She first served as the head of strategic planning and investor relations for the British brand Mulberry, contributing to the company’s strategic pivot to a global, direct-to-consumer model through a series of acquisitions. She most recently held the position of director of investor relations and corporate affairs for The Watches of Switzerland Group, joining the company six months after its IPO to establish a new investor relations platform.
“I am honored to join VF Corporation, a leading company with a portfolio of iconic brands and exciting growth prospects ahead,” said Perry. “My entire career has been positioned at the intersection of capital markets and the global retail sector, and I look forward to applying my knowledge and expertise to further elevate the investor relations program at VF.”
Photo courtesy Allegra Perry
