Smartwool announced the opening of the brand’s second retail location in Canada. The store is located in Whistler Village in Whistler, BC at 4295 Blackcomb Way. The company’s first store opened in 2018 in Banff, Alberta.
“Smartwool exists to bring comfort, confidence and community to a life lived outside,” said Corey Stecker, head of global sales,
Smartwool. “We are always looking for new ways to deliver on this purpose and are selectively working with the right retail
partners in mountain communities to expose new consumers to our brand through an immersive and authentic physical experience.”
The store is locally owned and operated by Dave MacDowell, who is also the owner of the Smartwool Banff store.
“The Whistler location is reflective of Smartwool’s commitment of meeting their customer where they are and what better place than at the heart of one of the world’s most iconic resorts,” said MacDowell. “With the Whistler store, our goal was to elevate local mountain culture while showcasing the brand’s focus on community, sustainability, and inclusivity in the outdoors.’’
A store is scheduled to open on November 25.
Photo courtesy Smartwool
